For Sale By Owners Typical Misconceptions
When the home owner enters
into a contract with a Real Estate Agent, it's still a "For sale by owner." The
Brokerage is actually contracted or hired as an employee by the seller/owner to represent
the best interests of the owner/client in a fiduciary relationship. The owner is still the
seller and only being represented by the Agent. However, For Sale by Owner, Fisbo or FSBO
is generally used to describe a home owner who is selling property without the service of
a Real Estate Agent.
There is another general misconception if a seller is represented by an Agent. Many Buyers
assume that commissions are always entered into the asking price and therefore the price
is inflated by the additional commission.
Many buyers think that the asking price will be lower if there isn't a Real Estate Agent
representing the Seller. Many Buyers assume they can generally save 6 or 7%. That
assumption is generally incorrect.
There is no set commission rate. In fact, it is illegal under the Sherman
Anti-Trust Act and other Real Estate Laws to fix or conspire to set a fixed commission
rate. Some Brokers /Agents offer their services for low commissions and also flat rate
structures. Many times the discounted commission is tied to discounted services. All
sellers have the right to discuss any fees, commissions, and services before entering into
any listing agreements.
Trying to sell your home yourself to save the real estate commission?
This may work for you if you are prepared to place your own ads, answer phone calls,
schedule appointments to show your home to strangers, have strangers show up at your door
when you least expect it, negotiate with potential buyers, comply with all the disclosures
required by law, schedule required inspections, and secure necessary title services to
close the transaction. If you choose not to use a professional Real Estate Agent,
representation by an attorney is strongly suggested. The transfer of ownership of a home
is a major transaction for both buyers and sellers and legal and tax implications should
be thoroughly checked.
For most people, a For-Sale-By-Owner (FSBO) transaction
is more difficult than it seems. Owners must research
and understand the law and the legal ramifications
to protect themselves. Remember, this may be the
biggest investment and most complicated transaction
in your life time.
Some people are able to sell their own property without the services of a real estate
agent. Some are experienced home sellers. Some are transferring ownership of their
property to a family member or a tenant who's already living in the home. Some are just
plain brilliant. Those circumstances are the exceptions.
Here are a few things to contemplate.
In a typical real estate sale, the buyer's agent receives a percentage of the commission
that the seller pays the listing agent. Without a listing agreement, there's no guarantee
that the buyer's agent will be paid for services, unless the buyer has signed a buyer's
brokerage agreement that provides for a fee for services. Even if a FSBO offers to pay the
buyer's side of the commission, many agents won't enter a transaction with an
unsophisticated seller.
FSBOs cannot get visibility in many big search
engines and Real Estate Web sites and must market
independently at their own expense (yard signs,
local newspapers, web pages, flyers, etc). They
must also answer calls and make appointments,
many times with unqualified buyers. Pre-qualifying
a potential buyer is just another job skill to
learn for first time sellers. FSBO's get a great
deal of "just looking appointments."
Most FSBOs believe their own home is worth more
than comparable homes in the same neighborhood.
Many times they are wrong. A real estate agent
can provide a comparable market analysis for the
likely selling price of the home, an update on
local market conditions, tips for improving the
home's selling appeal, information on lenders.
Overpricing a For Sale By Owner Property is the
number one complaint of potential Buyers.
Potential Buyers usually spend less time in a
for-sale home if the owner is present during the
showing. They are usually wary about discussing
their opinions even with their own agent, if the
owner is within hearing distance. Buyers generally
are less inclined to make a legitimate offer when
negotiating directly with the seller. FSBO's generally
are not adept at negotiating and often take a
low offer as an insult. They lose a sale because
they are personally attached to their property
and fail to understand the Buyers motives. An
agent is the buffer between the seller and buyer.
You must have a strategy to overcome this obstacle.
Real estate transactions are fraught with potential
liability for unwary Sellers, particularly in
states that have extensive disclosure requirements
(lead based paint, radon, asbestos, etc.). A FSBO
who overlooks a required form or legally mandated
disclosure could face an expensive buyer lawsuit
after the transaction closes. If your are a FSBO
always consult with a Real Estate Attorney or
Licensed Real Estate Professional before entering
into verbal or written agreements.
Your goal is to sell your home for the most money,
and in the shortest amount of time. And for the
least amount of hassles and distractions. Unfortunately,
the way many Sellers go about selling their property
leaves them wide open to the very problems they
were trying to avoid. |